Grazia

Pop-up Fashion Market

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Insight – Objective

The demand for a unique event concept that arouses interest during the Berlin fashion week where the competition is high.

Concept - Strategy

We came up with the idea to create a pop-up fashion market place with different lifestyle booths that reflect the Grazia universe in 3D. Each year Grazia invites creatives from the beauty, fashion, food, travel and art culture to showcase their work in an interactive way. Limited edition pieces derived from the cooperations form the highlights of the exclusive goodie bags (e.g. Nike Sportswear and the Paris based artist Katrin Fridriks reinvent sneakers by transforming them into customized magazine holders turning them into genuine and must-have pieces of art or the highly popular limited edition silk scarf designed by artist André Saraiva).

Output - Impact

A fascinating event where Grazia intensifies their relationships and enlarges their network of potential advertising clients.

Skills

Artist Collaboration

Content Development

Corporate Identity

Design System

Event & PR Concept

Exhibition & Event

Print

Key Creatives

Rosanna Webster
JF Baur
Matteo Graziano
Valentino Grimaldi
Katrin Fridriks
André Saraiva
Monja Gentschow
Kava Dolce
Uslu Airlines
Ben & Bällchen
Fingerbang

Year

2012 – ongoing

Markets

Germany

Links

www.grazia-magazin.com

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Pop up FASHION MARKET

JANUARY 2016

AT GROSZ IN BERLIN

GraziaCandy Bar
Pop UpInvitation Design

GraziaCandy Bar
label for limited pouchesby Rosanna Webster

Instagram Present Boxby reddo

Pop up FASHION MARKET

JANUARY 2015

AT GROSZ IN BERLIN


Special LocationGrosz in Berlin
Limited Edition pocketmirrorsby JF Baur

Pop up FASHION MARKET

JANUARY 2014

at the Sra BUA IN BERLIN

Customized T-Shirtsby Mona Gentschow

POP up FASHION MARKET

JANUARY 2013

AT THE UMA IN BERLIN


Limited Edition Scarfsby Andre Saraiva
NAIL ARTby Fingerballs

pop up FASHION MARKET

January 2012

at the UMA in BERLIN