NEWS

"  Circle Culture  Circle Culture  Circle Culture
APR 18 - 02

THE FUTURE OF MUSEUMS

A paradigm shift fuelled by the millennial generation

"For today's audiences, the definition of culture has democratized, nearly to the point of extinction. It's no longer about high versus low or culture versus entertainment; it's about relevance or irrelevance. Activities that have traditionally been considered culture and those that haven't are now on a level playing field." - The Culture Track 2017 - a study, which has been conceived, and is regularly conducted by the New York-based strategic brand consultancy La Placa Cohen - is dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action. The latest edition of the report claims that traditional cultural strongholds such as museums, theatres and opera houses need to radically shift their conventional, sometimes still elitist and/or arrogant thinking by re-assessing their role within our modern societies and by better catering to the expectations of generation Y, commonly also referred to as millennials. In sharp contrast to previous generations, most members of the cohort born in the 1980ies would no longer wish to be intellectually educated or missionized for whatever higher cultural purpose. Rather, when questioned on their driving motivation for visiting a cultural event, the majority of the highly coveted younger target groups affirm to especially seek "having fun" when consuming art. While most cultural institutions have long proudly cultivating a self-conception that was primarily defined by cherishing their superior educational task, in recent times, they have thus increasingly come to understand the urgent necessity to transform both their cultural discourse and offering into being more social, more interactive and more vibrant. Or as put by the legendary Austrian art historian and future director of the Metropolitan Museum of Art Max Hollein: The new museum as well as any other kind of cultural landmark must offer "a form of deeper art event that turns, through the collaborative experience, the intellectual involvement and the possibility of sharing the emotionally processed knowledge with many - often via social media -, into a one-of-a-kind, trustworthy and "curated" experience." We at Cc are convinced that only engaging art events, which rather resemble inspirational community gatherings than static shows in a referential setting, will be truly able to effectively reach younger audiences and to significantly boost the number of visitors.
"  Circle Culture  Circle Culture
MAR 18 - 02

BAYER AND GINKGO BIOWORKS LAUNCH NEW JOINT VENTURE JOYN BIO

Cc is proud of building name, brand and CI of the newly formed company “Joyn Bio”

"Joyn Bio" is the 5th investment by Leaps by Bayer, a unit of Bayer investing in the solutions to some of today’s biggest problems. Previous, Leaps’ investments include Casebia (CRISPR/Cas technology) and BlueRock (induced pluripotent stem cell technology). This new company has been founded to improve soil ecosystems to provide grounders with next generation solutions to their biggest challenges. After consulting Casebia and BlueRock on brand strategy, naming and CI we recently worked with Gingko Bioworks and Leaps by Bayer on the naming, branding and CI of their new Biotech Joint Venture “Joyn Bio”. After profound conversations to various experts from our key creative network (e.g. book author Paul Hawkin or Neo.Life founder Jane Metcalfe) we approached the bioscience field and the latter's specific properties to finally induce the aspirational new company name “Joyn Bio”. The name “Joyn Bio” and its logo on the one hand expresses a positive and playful energy, while on the other hand it conveys a feeling of movement, a start into a new and revolutionized biotech decade. With our proprietary Brand Circle, we than developed the fundament of the new brand in order to build a significant communication strategy consisting of a clear mission and key values. Today, we are working on a cutting-edge website for “Joyn Bio”, that reflects the movement and paradigm shift in the field of agriculture. Stay tuned about “Joyn Bio” and check out the holding page, until the final website is launched: http://joynbio.com
"  Circle Culture  Circle Culture
FEB 18 - 04

INITIATIVE OF THE MONTH

Biotech without Borders

Today's biggest and most controversial chasm between scientists and the general public is over genetically modified organism (short: GMO). A survey undertaken by the Pew Research Centre, a nonpartisan think tank based in Washington D.C., reveals that about 88% of U.S. American scientists say genetically modified foods would be safe to eat, whereas only 37% of the American citizens agree. The reason behind that apparently widespread fear of GMO lies, according to a group of biotech scientists and philosophers who jointly wrote an article for the journal "Trends in Plant Science", in human psychology: Since only very few people take the time to really study and understand the details of this subject, we get easily biased by arguments that capitalise on what we already intuitively expect. Or as the paper puts it: "The intuitive mind is not well equipped to address intricate questions, such as 'what is biotechnology?', 'how does it work?', or, most importantly, 'is it dangerous?' The ability to understand such issues and, hence, to have a subsequent objective and rational judgment requires an important effort and, even then, the mind is still liable to relapse into biased thinking. Lay people are often unable or are simply not interested in investing large amounts of time and energy to acquire a profound grasp of complex technologies." And this is precisely where the initiative "Biotech without Borders" wants to offer assistance: The non-profit public charity was only founded in 2017 and is dedicated, under the slogan "Biotech for all", to "democratizing the practice of biotechnology for useful and peaceful purposes in order to benefit humankind and the planet." The organisation was founded by Ellen Jorgensen, who has also co-founded the community lab Genspace in Brooklyn where she established an award-winning curriculum of informal science education for adults and students in biotechnology and synthetic biology. Jorgensen holds a PhD in Molecular Biology, held two frequently cited TED talks ("Biohacking: You can do it too" and "What you need to know about CRISPR") and was named, in 2017, one of the Most Creative Leaders in Business by Fast Company. With Biotech without Borders, Jorgensen aims at actually engaging the end consumer in biotech through hands-on participation of the latter and thus focuses on three key areas: 1. Providing lab space, free supplies and mentorship to support high school science teachers and their students; 2. Offering resources to labs around the globe to help new, like-minded initiative to emerge; 3. Animating the general public through free classes, talks, workshops and public forms. We at Cc will for sure follow this unparalleled venture within the biotech sphere and will closely observe whether they ultimately succeed in overcoming the initially mentioned societal chasm.
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FEB 18 - 02

CREATIVE OF THE MONTH

Aaron Rose

In February, we want to honor our talented friend and beloved partner of "The Conversation" Aaron Rose as “creative of the month”. Born 1969 in Portland, Oregon, the film director, artist, curator and director of a publishing imprint lives and works in Los Angeles. Today, Rose is well known as one of the cornerstones of the modern urban art movement. When living in New York in his early twenties, Rose supplemented his income by working as a sign painter on the Lower East Side and opened the “Alleged Gallery” in the front room of the old New York store he was living in with friends. This spot would end up becoming a hub for the DIY underground scene in the Lower East Side for more than a decade. Showcasing artists such as Mark Gonzales, Sofia Coppola and Spike Jones, Rose’s gallery would provide the subcultures of skateboarding, surf, punk, hip hop and graffiti with a huge indie platform. His latest project – besides his work as a film director (e.g. “Beautiful Losers”), co-curator (e.g. for "Art in the Streets", Los Angeles Museum of Contemporary Art), co-editor of a magazine (“ANP Quarterly” by skate/surf brand RVCA) or consultant (e.g. for Nike) – is called "The Conversation”. Two years ago, together with the founders of Cc he established this “progressive gallery space”, where concepts of all mediums can come to fruition through a diverse and talented international group of creative protagonists. As an offshoot of "The Conversation", Rose also created “La Rosa Social Club”, a touring art bar, conceived by artists and considered as a "social sculpture". Already realized in Los Angeles, Berlin and Sydney it will now continue to tour the world. In the rare moments where Rose doesn’t create something new, he prefers spending his time at his very individual Hollywood home. In the recommendable series “My place” produced by NOWNESS, Rose was recently interviewed within his own creative four walls - and we are truly inspired by his love of collecting. Whether on NOWNESS or Freunde von Freunden – the idea of interviewing creatives in their homes seems to thrill the digital audience. By watching and reading the interviews it becomes apparent that the often-cited term “Cocooning” has never been so true like it is today. Even though many tend to suggest that the Sharing Economy would lead to rather minimalistic lifestyles, forty years after Faith Popcorn came up with the trend phenomenon “Cocooning”, it seems as if our own home with all our belongings and memories becomes even more important to express ourselves and to feel comfortable in a fast-changing world. Aaron Rose just gave us a great example for that. Make sure to watch the NOWNESS video!
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
APR 18 - 01

ARTS & NATURE SOCIAL CLUB

Reconnecting human culture with mother nature

We at Cc are thrilled to announce the recent creation of the "Arts & Nature Social Club", a both physical and intellectual space dedicated to reconnecting human culture with mother nature. The project, which has been conceived and launched by Johann Haehling von Lanzenauer, our partner and managing director of our cultural platform Circle Culture, was first presented to the general public in early March 2018 through a sensually experiencable installation at our gallery space. With exhibited works by, amongst others, Julian Schnabel, Günther Uecker, Strefan Strumbel and Kevin Earl Taylor, the interdisciplinary laboratory wishes to offer an inspirational universe to all those who are longing for new, both sustainable and mindful approaches to life, work and everything in between to explore, feel, breathe, read, contemplate, learn and exchange with like-minded fellows. Since the rationale behind the Arts & Nature Social Club has been close to Johann's heart for a very long time, we are even more happy to see that this beautiful initiative has eventually been brought to life. Please feel free to drop by if you too feel the desire to (re-)discover how everything we are doing, experiencing and thinking can ultimately be traced back to nature, earth and cosmos. The installation is still open until April, 21st.
"  Circle Culture  Circle Culture  Circle Culture
MAR 18 - 01

Emerging Trend

Art in Hotels: Circle Culture x Hotel de Rome

We at Cc have been thrilled to discover that the strategic partnership, which our cultural platform for contemporary visual artists Circle Culture had entered with the Berlin-based luxury hotel Hotel de Rome, has just recently been featured in the latest issue of Financial Times Weekend. Mentioned in the same breath with industry giants such as Gagosian, Galerie Perrotin and Blain I Southern, Circle Culture is portrayed as one of those avant-garde flagship galleries that are currently driving the structural entrance of art into high-end hotels such as Eden Rock in St. Barth, Le Bristol in Paris or Brenners in Baden-Baden. The rationale behind this emerging trend can be found in both worlds: On the one hand, ever more luxury, boutique and design hotels are currently seeking to build long-lasting links to the art world in order to invest differently into a strong and unique "guest experience". The demographic that stays at up-scale hotels on a regular basis and is willing to pay four-figure room rates cherishes, consumes, buys and owns art quite naturally. Thus, incorporating art into the hotel universe appears almost obvious. On the other hand, galleries that face nowadays more than ever an over-crowded cultural landscape of countless museums, art foundations and corporate collections strive for distinct differentiation. Leveraging vibrant venues within the hospitality industry, which are completely opposite to the white cube concept of galleries, enables art dealers to tap into a new, very affluent customer segment and to find new sparring partners when it comes to selling their art. Cc is not only proud that our gallery prominently advises Hotel de Rome in all art-related questions and curates the hotel's proprietary art shows, but also to play a central consultant role in shaping Hotel de Rome's upcoming brand activation strategy.
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FEB 18 - 03

Sustainable Fashion

Stella McCartney makes CSR integral to its brand

The luxury fashion designer Stella McCartney made ethical fashion an essential pillar of her label a long way before sustainability became a buzzword. The British fashion icon talks candid about the immense harm fashion – the second dirtiest industry on the planet after oil – inflicts on the environment and has paved the way for other eco-minded designers to follow her lead. Now, McCartney has launched a new website that demonstrates its commitment to corporate social responsibility (CSR) beyond empty promises. Under the name “World of Sustainability”, the platform is ‘entirely dedicated to telling you about our sustainable practices and our journey to operating as a modern and responsible business’. While CSR is typically consigned to a small section of a brand's website, World of Sustainability offers a comprehensive look at all of the brand's initiatives (e.g Fur-Free-Fur, organic cotton, recycled nylon and polyester, vegetarian leather). With governments failing to tackle the challenges of sustainability, consumers are increasingly looking to the corporate world for answers. But since many brands practice greenwashing rather than actually reducing their environmental impact, mistrust is high. Brands will need to prove a deep and far-sighted commitment to sustainability in ordefrr to connect with the next generation, which knows it is no longer a choice or something nice to have. We at Cc are very impressed by Stella McCartney’s brave and highly visible sustainable approach and wish to see more companies following her example and changing their production processes in a really impactful way. What makes the World of Sustainability so special, is, that it clearly illustrates that ethical fashion must not be beige and ugly – quite the contrary, with the help of contemporary photographer Viviane Sassen the project even became a brilliant aesthetic performance far away from stereotypical eco-design.
FEB 18 - 01

BIODESIGN

The next collaboration trend is composed by arts and science

Some say artists play without fear of making mistakes, they have an openness to trial and error. During our 16 years of business we connected enthusiastically various artists with our clients and supported them during flourish collaborations. Lately it seems as if there is a new wave of collaborations coming. Instead of apparel and consumer goods, we notice a growing interest for arts in the world of science, in particular in biotechnology. The field that marries the scientific know-how of biologists with the big-picture thinking of artists and designers – called “Biodesign” – is growing rapidly. Leaders in this field – companies like Modern Meadow, a startup that grows leather in a lab, or Ecovative Design, a company that produces furniture out of Mycelium (the root structure of a mushroom) – have already created successful businesses designing with living organisms, and the public interest rises. Now, the biotech nonprofit Genspace and the Museum of Modern Art in New York have paired up to support the next generation of biodesigners. In 2016, Genspace announced the first “BioDesign Challenge”, an annual university competition that asks art and design students to create a project that solves a social problem with biotechnology. At the end of the semester, the winning teams are invited to New York City to showcase their designs in front of members of the academic, industrial, and design communities at the Biodesign Summit in June of each year. Daniel Grushkin, the founder of the BioDesign Challenge, says that “design plays an integral role in the development of any technology”. According to him designers and artists visions “drive the scientific community and also influence society’s desires around technologies.” More and more we at Cc notice that artists and designers are getting an essential role in scientific processes, not only in terms of visualizing but also as translators to explain scientific culture to the public and as voices to provoke important debates.  The journalist Gisela Williams addresses exactly that topic in the New York Times article "Are Artists the New Interpreters of Scientific Innovation?". Make sure to read her inspiring text: www.nytimes.com/artist-residency-science.html