In February, we want to honor our talented friend and beloved partner of "The Conversation
" Aaron Rose as “creative of the month”. Born 1969 in Portland, Oregon, the film director, artist, curator and director of a publishing imprint lives and works in Los Angeles. Today, Rose is well known as one of the cornerstones of the modern urban art movement. When living in New York in his early twenties, Rose supplemented his income by working as a sign painter on the Lower East Side and opened the “Alleged Gallery” in the front room of the old New York store he was living in with friends. This spot would end up becoming a hub for the DIY underground scene in the Lower East Side for more than a decade. Showcasing artists such as Mark Gonzales, Sofia Coppola and Spike Jones, Rose’s gallery would provide the subcultures of skateboarding, surf, punk, hip hop and graffiti with a huge indie platform. His latest project – besides his work as a film director (e.g. “Beautiful Losers”), co-curator (e.g. for "Art in the Streets", Los Angeles Museum of Contemporary Art), co-editor of a magazine (“ANP Quarterly” by skate/surf brand RVCA) or consultant (e.g. for Nike) – is called "The Conversation”. Two years ago, together with the founders of Cc he established this “progressive gallery space”, where concepts of all mediums can come to fruition through a diverse and talented international group of creative protagonists. As an offshoot of "The Conversation", Rose also created “La Rosa Social Club
”, a touring art bar, conceived by artists and considered as a "social sculpture". Already realized in Los Angeles, Berlin and Sydney it will now continue to tour the world. In the rare moments where Rose doesn’t create something new, he prefers spending his time at his very individual Hollywood home. In the recommendable series “My place” produced by NOWNESS, Rose was recently interviewed within his own creative four walls - and we are truly inspired by his love of collecting. Whether on NOWNESS or Freunde von Freunden – the idea of interviewing creatives in their homes seems to thrill the digital audience. By watching and reading the interviews it becomes apparent that the often-cited term “Cocooning” has never been so true like it is today. Even though many tend to suggest that the Sharing Economy would lead to rather minimalistic lifestyles, forty years after Faith Popcorn came up with the trend phenomenon “Cocooning”, it seems as if our own home with all our belongings and memories becomes even more important to express ourselves and to feel comfortable in a fast-changing world. Aaron Rose just gave us a great example for that. Make sure to watch the NOWNESS video!