"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
JUN 18 - 01


Creativity generated by scenes not individuals

During one of our latest brainstorming sessions, one of our team members dropped the term „scenius“. He explained that composer and ambient music innovator Brian Eno suggested the word to convey the extreme creativity that groups, places or “scenes” can occasionally generate. We often get the impression that there is only one “genius”, but in fact there are many people working ingeniously together. Scenius acknowledges that good work isn’t created in a vacuum, and that creativity is always, in some sense, a collaboration, the result of a mind connected to other minds. As an example he came up with the urban art scene in Bristol in the 80’s. Thanks to a lot of engaged people and many coincidences, something like a creative explosion appeared, in which the most famous graffiti artist of the world was created: BANKSY. In our brainstorming session we then recognized that our company culture is based on the scenius concept, too. Only with our network of diverse people and our willingness to limitless collaboration we can come up with new perspectives and innovative solutions. Because we believe in stimulating groups instead of individual work, we frequently organize workshops with creative people of different cultural backgrounds and professions in order to connect diverse perspectives and increase the amount and quality of ideas. After our brainstorming we started to research a bit more about the word “scenius” and came across Brian Eno’s definition: “Scenius stands for the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius.” Scenius can erupt almost anywhere, and at different scales: in a corner of a company, in a neighborhood, or in an entire region. But there are three main factors the geography of scenius is nurtured by. First, mutual appreciation is necessary. Risky moves are applauded by the group, subtlety is appreciated, and friendly competition goads the shy. Scenius can be thought of as the best of peer pressure. Second, a rapid exchange of ideas, tools and techniques is required. As soon as something is invented, it is flaunted and then shared. Ideas flow quickly because they are flowing inside a common language and sensibility. A third factor is failure and success. When there are financial difficulties, or a breakthrough erupts, the failure but also the success is claimed by the entire scene. This empowers the scene to further success. Although many have tried, it is not really possible to command scenius into being. Every start up company, or university would like their offices to be an example of scenius. The number of cities in the world hoping to recreate the scenius of Silicon Valley is endless, but very few have achieved anything close. But even though the ingredients for scenius are hard to control, we at Cc are sure that the term by Brian Eno helps to increase our cultural appreciation for the power of the group in order to foster one of our most important skills: creativity.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
MAY 18 - 01


Fake leather made from mushrooms

The fashion industry produces about 800 billion pieces of clothing every year. A change in attitudes and awareness to consumption by consumers are desperately needed. But above all we require innovations in the material production if we strive for a sustainable and social future of fashion. This is where Bolt Threads started nine years ago. The biotech company is best known for its "Microsilk", a synthetic spider silk that’s made through fermentation with just water, sugar and engineered yeast. Microsilk is completely sustainable, and it looks and feels exactly like traditional silkworm silk, but it’s also significantly stronger. Recently, the California-based company has introduced its second material, "Mylo", a leather-like material made from mycelium (the root structure of mushrooms), which will go to market in the form of a luxury handbag this June. To fabricate it, Bolt first sourced the mycelium cells and set them up on a dish in the lab. The cells grow by extending fibers called hyphae, which source cellulose-rich nutrients to eat. “Those hyphae, if you control the growth conditions like temperature, humidity, and CO2, make the body of this really dense fibrous network,” Dan Widmaier, founder and CEO of Bolt Threads, says. What comes out is a fibrous network, that looks very similar to the fibrous network of leather. Once the mycelium grows large enough, “we cut it into slices, and it goes through a process not dissimilar to how animal hides are tanned to become leather, except it’s more environmentally friendly,” the CEO explains. What renders the process less environmentally damaging than leather production, is in part because mycelium doesn’t rot like animal hide does, and as such, does not need to be treated with the copious amounts of salt and chemicals to prevent it from disintegrating that goes into leather production. In that sense, Mylo is similar to other biofabricated leather alternatives currently making their way to market. Modern Meadow, a New Jersey-based startup, has developed "Zoa", a liquid leather-like substance grown from collagen, which can be shaped into any form and, like Mylo, tanned to resemble leather, while eliminating leather processing’s most harmful effects. We at Cc observe the field of synthetic biology now for a long time and are again and again surprised about the plenty new possibilities and innovations, the new technology brings with it. We are very happy to be part of this new and interesting movement by consulting our clients and attending on the leading synthetic biology conferences.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture
APR 18 - 01


Getty Images predicts visual trends for 2018

We as a creative consultancy are obsessed with observing contemporary topics and (sub-)cultural trends in society. In regards to visual trends our source of inspiration is the annual Visual Trend Report by Getty Images. In the last 20 years the American stock photo agency has proved its trend affinity by predicting each year the most important visual trends that will shape advertising, design and communication for the upcoming year. By analyzing 1 billion searches, examining 400 million imagery downloads on and studying advertising trends and pop cultural shifts, the creative team of Getty Images just came up with its latest report, in which they define the three leading trends, called 'Masculinity Undone', 'Second Renaissance' and 'Conceptual Realism' for 2018. While in recent years, the focus has been on the stereotyped representation of women in advertising and the media, the stock photo agency points out that the representation of men is also still extremely outdated. Under the motto 'Masculinity Undone' Getty Images predicts that we will see more diverse images of men in 2018, on which we can see them in a more emotionally, vulnerable and complex manner. “With millennials rejecting gender stereotypes, one-dimensional depictions are being challenged”, Getty Images says and gives hope to see long overdue changes in the representation of gender this year. In a time in which everyone can call himself a photographer, because of his mobile phone camera in his back pocket, Getty Images observes a tendency, which they call 'Second Renaissance'. This trend can be seen as a countermovement to professional photographers, who are searching for inspiration in the art history in order to distinguish their photos from common phone photo styles. According to Getty Images there is an increased orientation towards old paintings and images of past epochs, such as portrait photography. Finally, the 'Conceptual Realism' refers to the increase in surrealist subject matter in a realist style. “Realistic”, “authentic”, “believable”, are buzzwords dominating the commercial marketplace. Instead of continuing that way, Getty Images observes a development into a post social media culture, which goes against “authentic and real” imagery in an attempt to create something unexpected. We were happy to see that these three defined trends by Getty Images match our findings from our consumer insight studies and we are looking forward to consulting brands by finding an appropriate and contemporary communication strategy that reflects these trends.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
MAR 18 - 03


Reconnecting human culture with mother nature

We at Cc are thrilled to announce the recent creation of the "Arts & Nature Social Club", a both physical and intellectual space dedicated to reconnecting human culture with mother nature. The project, which has been conceived and launched by Johann Haehling von Lanzenauer, our partner and managing director of our cultural platform Circle Culture, was first presented to the general public in early March 2018 through a sensually experiencable installation at our gallery space. With exhibited works by, amongst others, Julian Schnabel, Günther Uecker, Strefan Strumbel and Kevin Earl Taylor, the interdisciplinary laboratory wishes to offer an inspirational universe to all those who are longing for new, both sustainable and mindful approaches to life, work and everything in between to explore, feel, breathe, read, contemplate, learn and exchange with like-minded fellows. Since the rationale behind the Arts & Nature Social Club has been close to Johann's heart for a very long time, we are even more happy to see that this beautiful initiative has eventually been brought to life. Please feel free to drop by if you too feel the desire to (re-)discover how everything we are doing, experiencing and thinking can ultimately be traced back to nature, earth and cosmos. The installation is still open until April, 21st.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture
MAY 18 - 02


The Blue Heart Documentary

The last wild rivers in east Europe are about to vanish through dam building in the Balkan region. The initiative, to create energy through hydropower has led banks to invest in 3000 proposed projects, implementing these dams. Between Slovenia and Albania, the river landscape is incredibly sensitive and home to a variety of local communities that are highly dependent on the water that is provided by nature. The region is therefor called the Blue Heart. Local activists are protesting peacefully for nature’s crucial organ not to be destroyed. Their efforts and stamina, to keep on fighting, is incredible, wherefore Patagonia initiated the documentary ‚Blue Heart‘. The powerful visuals, shown in the film, illustrate the beauty and preciousness of the landscape and its rivers. We understand that everything is interconnected and that the dams, which are extremely expensive to built and highly sensitive to maintain, will effect the surrounding and its inhabitants crucially. The inbalance created by such monumental disruptions, such as dams, is important to unveil. The outdoor company, Patagonia is based in Ventura, California. A place on earth which as well has to tackle water shortness and a contaminated cityscape, where incredible outdoor sights are highly endangered by a careless and polluting society. The projects and NGO activities of Patagonia reach out to various projects, taking on global environmental challenges. Aligned with their support of independent organizations, Patagonia also focusses internally on a transparent and fair production of their own products. They advocate for fair labor prices and sustainable fabrics for each of their pieces sold. Patagonia's founder Yvon Chouinard developed a company that is globally respected for its initiatives and products. Patagonia created an innovative approach towards structuring a modern company that is aware of upcoming challenges. At Circle Culture consultancy we like to follow that example within our research and strategy. From the very beginning, Patagonia had been setting new standards of business development and support of cultural heritage. The book written by Chouinard 'Let My People Go Surfing' was, and still is of great inspiration to our team. We support and welcome initiatives like the one’s from Patagonia and want to bring attention to a business model that not only prospers innovative structures but uses its voice to change a global pattern within consumption as well as production. In our upcoming screening on Friday the first of June, we’d like to cordially invite you at our gallery to join us for the screening of the Blue Heart Documentary Film. After the screening, we’ll have a podium discussion where we go into depth with the subject matter and welcome everyone to join. Click here for further information:
"  Circle Culture  Circle Culture  Circle Culture
APR 18 - 02


The Ocean Cleanup

Every year, millions of tons of plastic enter the ocean. A significant percentage of this plastic drifts into large systems of circulating ocean currents, also known as gyres. There are five of these ocean garbage patches, the largest one being the Great Pacific Garbage Patch, located between Hawaii and California with a surface 3 times larger than France. Because big problems need big solutions, we were very happy to hear about The Ocean Cleanup, an initiative that is designing and developing the first feasible method to rid the world’s oceans of plastic. What started as an idea presented at a TEDx talk by the then 18-year-old Boyan Slat six years ago, is now the most promising ocean cleaning approach. Slat, undeterred by skeptical scientists, dropped out of his first year of university to pursue the concept, and founded the nonprofit to create the technology, The Ocean Cleanup, in 2013. The organization raised $2.2 million in a crowdfunding campaign, and other investors, including Salesforce CEO Marc Benioff, brought in millions more to fund research and development. Slat and his team learned that going after plastic with vessels and nets would be costly, time-consuming, labor-intensive and lead to vast amounts of carbon emission and by-catch. Instead, they developed a passive system, moving with the currents - just like the plastic - to catch it. This passive system is comprised of a floater with a solid screen underneath, concentrating the debris and leading it to a collection system. Because the system is slowed down by a drift anchor suspended at an approximate depth of 600 meters, the system moves slower than the plastic and therefore catching it. The Ocean Cleanup has estimated to be able to remove 50% of the Great Pacific Garbage Patch in just 5 years’ time. The concentrated plastic will than be brought back to shore for recycling and sold to B2C companies. After years of work the device is now finally ready to set sail for the Great Pacific Garbage Patch this summer. We at Cc are fascinated by the commitment to finding a solution to one of our biggest world problems and keep our fingers crossed that The Ocean Cleanup's first mission in Great Pacific Garbage Patch works out as planned. Read the full story here:
"  Circle Culture  Circle Culture  Circle Culture
MAR 18 - 04


A paradigm shift fuelled by the millennial generation

"For today's audiences, the definition of culture has democratized, nearly to the point of extinction. It's no longer about high versus low or culture versus entertainment; it's about relevance or irrelevance. Activities that have traditionally been considered culture and those that haven't are now on a level playing field." - The Culture Track 2017 - a study, which has been conceived, and is regularly conducted by the New York-based strategic brand consultancy La Placa Cohen - is dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action. The latest edition of the report claims that traditional cultural strongholds such as museums, theatres and opera houses need to radically shift their conventional, sometimes still elitist and/or arrogant thinking by re-assessing their role within our modern societies and by better catering to the expectations of generation Y, commonly also referred to as millennials. In sharp contrast to previous generations, most members of the cohort born in the 1980ies would no longer wish to be intellectually educated or missionized for whatever higher cultural purpose. Rather, when questioned on their driving motivation for visiting a cultural event, the majority of the highly coveted younger target groups affirm to especially seek "having fun" when consuming art. While most cultural institutions have long proudly cultivating a self-conception that was primarily defined by cherishing their superior educational task, in recent times, they have thus increasingly come to understand the urgent necessity to transform both their cultural discourse and offering into being more social, more interactive and more vibrant. Or as put by the legendary Austrian art historian and future director of the Metropolitan Museum of Art Max Hollein: The new museum as well as any other kind of cultural landmark must offer "a form of deeper art event that turns, through the collaborative experience, the intellectual involvement and the possibility of sharing the emotionally processed knowledge with many - often via social media -, into a one-of-a-kind, trustworthy and "curated" experience." We at Cc are convinced that only engaging art events, which rather resemble inspirational community gatherings than static shows in a referential setting, will be truly able to effectively reach younger audiences and to significantly boost the number of visitors.
"  Circle Culture  Circle Culture
MAR 18 - 02


Cc is proud of building name, brand and CI of the newly formed company “Joyn Bio”

"Joyn Bio" is the 5th investment by Leaps by Bayer, a unit of Bayer investing in the solutions to some of today’s biggest problems. Previous, Leaps’ investments include Casebia (CRISPR/Cas technology) and BlueRock (induced pluripotent stem cell technology). This new company has been founded to improve soil ecosystems to provide grounders with next generation solutions to their biggest challenges. After consulting Casebia and BlueRock on brand strategy, naming and CI we recently worked with Ginkgo Bioworks and Leaps by Bayer on the naming, branding and CI of their new Biotech Joint Venture “Joyn Bio”. After profound conversations to various experts from our key creative network (e.g. book author Paul Hawkin or Neo.Life founder Jane Metcalfe) we approached the bioscience field and the latter's specific properties to finally induce the aspirational new company name “Joyn Bio”. The name “Joyn Bio” and its logo on the one hand expresses a positive and playful energy, while on the other hand it conveys a feeling of movement, a start into a new and revolutionized biotech decade. With our proprietary Brand Circle, we than developed the fundament of the new brand in order to build a significant communication strategy consisting of a clear mission and key values. Today, we are working on a cutting-edge website for “Joyn Bio”, that reflects the movement and paradigm shift in the field of agriculture. Stay tuned about “Joyn Bio” and check out the holding page, until the final website is launched: