NEWS

"  Circle Culture  Circle Culture
JUL 18 - 02

THE ONLINE ART MARKET

On the importance of online platforms for today's galleries to reach out to their future clients

With making art available via online platforms such as artsy, Saatchi Art, Paddle8 or Tappan Collective, a different perspective on experiencing and curating has been established. Not only a vast amount of artworks then become to the disposal of a consumer, it further guarantees a greater variety of price categories, hence attracting people of various ages and backgrounds. Such platforms create an easy entry into art buying. Selling art from lower set price categories online, which basically wouldn’t be lucrative for a gallery, starts rebutting the thought of only being able to purchase art, if you’re entitled to, because of your wealth. It encourages a broadening of the horizon and sharpening of senses in terms of buying art. We now see a young generation with the world to their fingertips, being able to conquer an industry that for way too long has been kept exclusive and intransigent in regards to their internal structures and clients. Supportively, galleries already use their social media platforms, in particular Instagram, to reach out to potential clients and art enthusiasts. The platform’s success is undeniable, let alone the possibilities within reach and consumer diversity. The importance of a younger generation, experiencing vanishing boundaries within the art world with social media tools, provides new possibilities for art dealers. The industry itself then develops to be inclusive throughout the implication of online platforms. Where does that lead to? Well, it not only provides confidence in being curious, it further encourages an open minded, ever changing creative industry, aiming for interdisciplinary approaches. When James Turrell’s works are shown in Drakes music video or an artist, such as Ed Templeton, identifies as well as a photographer and skater, we experience a variety of a person’s interests that are being valued by a postmodern society, instead of disregarded as nonlinear. The blending of characters and fields of interest seem to create a new norm of consumption. Such behavior refers to an increasing preference to be highly informed in regards to purchasing. Ultimately, what it means for all kinds of galleries, is to gather an online community around their offline platform. Buying art no longer deprives to be consumed by the economically wealthy, but is open for all kinds of people at any age and budget. At Cc we like to encourage each and everyone to connect and interact with the art world. With our projects and artist collaborations we’re actively engaging in the discussion of who to reach out to and how to create a future of interdisciplinary success in the creative field.
"  Circle Culture  Circle Culture  Circle Culture
JUN 18 - 02

KATRIN FRIDIKS IN GAIA MAGAZINE

'Art Based' explained and introduced as a new form of research

Recently we have had the chance to see Katrin Fridriks getting involved, using her voice to influence and educate her audience to be more aware of the global challenges and international crises of facing environmental issues. She’s not only advocating for culture and nature’s heritage to be preserved, but actively engaging in plenty of conversations, whereas her works had been featured in GAIA magazine. In their subheading one reads ‚Ecological Perspectives for Science and Society‘. With the character of a research question, the headline does implicate a certain kind of way, a direction, a lead for the reader to follow - not to ignore its specific title, GAIA, the ancient greek goddess that would embody metaphorically ‚Mother Earth‘. The big question then becomes what are we? We aren’t gods but we’re in need of their consent and kindness - according to greek mythology. Back to modern times and industrial revolution, introducing pollution, forest clearings and factory farming, the ever more widening gap between rich and poor and a vanishing understanding of nature in itself. Fridriks is calling on to this massiv imbalance of today’s world. And she does that so passionately and straight forward, that one is motivated to become active oneself. GAIA though discusses the arts as something to advocate with. The author states: 'Thus, art-based methods allow for a more holistic understanding as they reveal multiple meanings of phenomena and strengthen empathetic awareness-raising‘. To examine a phenomena from a holistic point is key to provide an understanding on why we are where we are and how we can tackle challenges ahead of us. This anthropological approach, to understand a structure holistically incorporates the theory of culture being an liquid concept, as well as challenges the thought of hierarchies and global dynamics to be reexamined. GAIA reenforces this so called Art-Based research, whereas the potential for ‚establishing multi sensorial research of (un-)sustainable practices’ creating an innovative structure. So what is it that fascinates us when bridging art and science, environmental warriors and fine art students? Well, one answer could be that creativity is leading the individual to think of how and with what to raise a voice, fighting not only global warming, but social injustice and a waste behavior, to collaboratively protect culture and our mother earth that is home to such a diversity of species, humans, spirits and land: ‚What if we see waste not just as something to be discarded but as an opportunity for creation?‘, as Fridriks states.
Lead further by this thought, Cc functions today as the linkage between upcoming global challenges and the individual, finding local solutions. Buy the magazine here.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture
MAY 18 - 02

PATAGONIA

The Blue Heart Documentary

The last wild rivers in east Europe are about to vanish through dam building in the Balkan region. The initiative, to create energy through hydropower has led banks to invest in 3000 proposed projects, implementing these dams. Between Slovenia and Albania, the river landscape is incredibly sensitive and home to a variety of local communities that are highly dependent on the water that is provided by nature. The region is therefor called the Blue Heart. Local activists are protesting peacefully for nature’s crucial organ not to be destroyed. Their efforts and stamina, to keep on fighting, is incredible, wherefore Patagonia initiated the documentary ‚Blue Heart‘. The powerful visuals, shown in the film, illustrate the beauty and preciousness of the landscape and its rivers. We understand that everything is interconnected and that the dams, which are extremely expensive to built and highly sensitive to maintain, will effect the surrounding and its inhabitants crucially. The inbalance created by such monumental disruptions, such as dams, is important to unveil. The outdoor company, Patagonia is based in Ventura, California. A place on earth which as well has to tackle water shortness and a contaminated cityscape, where incredible outdoor sights are highly endangered by a careless and polluting society. The projects and NGO activities of Patagonia reach out to various projects, taking on global environmental challenges. Aligned with their support of independent organizations, Patagonia also focusses internally on a transparent and fair production of their own products. They advocate for fair labor prices and sustainable fabrics for each of their pieces sold. Patagonia's founder Yvon Chouinard developed a company that is globally respected for its initiatives and products. Patagonia created an innovative approach towards structuring a modern company that is aware of upcoming challenges. At Circle Culture consultancy we like to follow that example within our research and strategy. From the very beginning, Patagonia had been setting new standards of business development and support of cultural heritage. The book written by Chouinard 'Let My People Go Surfing' was, and still is of great inspiration to our team. We support and welcome initiatives like the one’s from Patagonia and want to bring attention to a business model that not only prospers innovative structures but uses its voice to change a global pattern within consumption as well as production. In our upcoming screening on Friday the first of June, we’d like to cordially invite you at our gallery to join us for the screening of the Blue Heart Documentary Film. After the screening, we’ll have a podium discussion where we go into depth with the subject matter and welcome everyone to join. Click here for further information: http://www.circleculture.com/exhibitions/14056/film-screening-of-patagonia-s-blue-heart/about/
"  Circle Culture  Circle Culture  Circle Culture
APR 18 - 02

INITIATIVE OF THE MONTH

The Ocean Cleanup

Every year, millions of tons of plastic enter the ocean. A significant percentage of this plastic drifts into large systems of circulating ocean currents, also known as gyres. There are five of these ocean garbage patches, the largest one being the Great Pacific Garbage Patch, located between Hawaii and California with a surface 3 times larger than France. Because big problems need big solutions, we were very happy to hear about The Ocean Cleanup, an initiative that is designing and developing the first feasible method to rid the world’s oceans of plastic. What started as an idea presented at a TEDx talk by the then 18-year-old Boyan Slat six years ago, is now the most promising ocean cleaning approach. Slat, undeterred by skeptical scientists, dropped out of his first year of university to pursue the concept, and founded the nonprofit to create the technology, The Ocean Cleanup, in 2013. The organization raised $2.2 million in a crowdfunding campaign, and other investors, including Salesforce CEO Marc Benioff, brought in millions more to fund research and development. Slat and his team learned that going after plastic with vessels and nets would be costly, time-consuming, labor-intensive and lead to vast amounts of carbon emission and by-catch. Instead, they developed a passive system, moving with the currents - just like the plastic - to catch it. This passive system is comprised of a floater with a solid screen underneath, concentrating the debris and leading it to a collection system. Because the system is slowed down by a drift anchor suspended at an approximate depth of 600 meters, the system moves slower than the plastic and therefore catching it. The Ocean Cleanup has estimated to be able to remove 50% of the Great Pacific Garbage Patch in just 5 years’ time. The concentrated plastic will than be brought back to shore for recycling and sold to B2C companies. After years of work the device is now finally ready to set sail for the Great Pacific Garbage Patch this summer. We at Cc are fascinated by the commitment to finding a solution to one of our biggest world problems and keep our fingers crossed that The Ocean Cleanup's first mission in Great Pacific Garbage Patch works out as planned. Read the full story here: https://www.independent.co.uk/news/world/americas/ocean-plastic-cleanup-machine-great-pacific-garbage-patch-launch-boyan-slat-a8317226.html
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture
JUL 18 - 01

PAINTING ROBOTS

How robots create art through artificial intelligence and how people respond to that

Welcome to the information age, a point in time where we question the human ability to be an independent individual within the discourse of hyperreality. We arrived at a point in time, where an eduction on globalization and online behavior becomes essential. Within the discipline of social science and psychology, research on the topic of aesthetic influence already exists for quite some time. Scholars are trying to answer the ‚mysteries of the aesthetic response and the creative impulse'. Whereas humans react to art with ‚aesthetic response‘, artificial intelligence works through ‚visual optimization‘. The New York Times recently highlighted such in the article 'The science of why we like what we like' published July 12, 2018. The way art in our highly technology-driven world influences us, is of great significance, as it highlights certain aspects that haven't been discussed until recently, namely what art is and if we need humans to create it anymore. Responding to that, we see artists that are now being integrated as consultants for businesses and their challenges to restructure. We’d like to argue that a different approach towards structure, responds to the curiosity and natural learning process of a human being. Like when we were kids and tried out new things on a daily basis. Art is, as the The New York Times emphasizes, valued for its specific therapeutical features. Consumer Culture Theory highlights the importance of working interdisciplinary to develop expertise. What we need to learn is to create a collage of societies and tools to reach a higher goal. So as we fast forward to the integration of robots (e.g. E-David) and artificial intelligence creating art through visual response, we receive products creatively produced by (to be quite frank) binary codes. It means that the machine is programmed to paint a face but to a certain extend it works through artificial intelligence, responding to its own applied, yet uncontrollable paint on the canvas, where to add more color. What we experience today is art, something so fundamentally human, that can now be created by a machine without the viewer noticing it. This confusion evokes curiosity, scares, yet highly inspires us. And it further questions the value and importance of the artist himself in our society. A first reaction would usually be a devaluation of machine-made art, as stated in the New York Times: ‚The research was designed to explore why people come to devalue pieces they had once revered after finding out that the works were not actually created by the artist‘. How will art be judged? What are the essential parameters that influence a viewer and can those provide an answer to how we would react to robotic life science? Jean Baudrillard provides an answer to how we react by utilizing our society’s three different capitals such as cultural, social and economic capital. Neither of those are excluding the final decision of preference which describes the discipline of art as inclusive and basis for innovation. Art in that sense should function as the fuel, enriching a culture with an understanding of its fundamental characteristics, being able to lead a future society with its challenges to overcome and its possibilities to be taken on. At Cc we're open towards new approaches and ways to integrate creativity in a modern society. Postmodernity allows the question of how much of a robot are we anyway, especially when thinking about our dependence on quite a few gadgets and technological devices. We'd like to explore more within that field and want to encourage you, to get inspired by the new ways, technology can help and inspire us humans as individuals and as a developing society. To get more information on robot art, click here.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
JUN 18 - 01

SCENIUS

Creativity generated by scenes not individuals

During one of our latest brainstorming sessions, one of our team members dropped the term „scenius“. He explained that composer and ambient music innovator Brian Eno suggested the word to convey the extreme creativity that groups, places or “scenes” can occasionally generate. We often get the impression that there is only one “genius”, but in fact there are many people working ingeniously together. Scenius acknowledges that good work isn’t created in a vacuum, and that creativity is always, in some sense, a collaboration, the result of a mind connected to other minds. As an example he came up with the urban art scene in Bristol in the 80’s. Thanks to a lot of engaged people and many coincidences, something like a creative explosion appeared, in which the most famous graffiti artist of the world was created: BANKSY. In our brainstorming session we then recognized that our company culture is based on the scenius concept, too. Only with our network of diverse people and our willingness to limitless collaboration we can come up with new perspectives and innovative solutions. Because we believe in stimulating groups instead of individual work, we frequently organize workshops with creative people of different cultural backgrounds and professions in order to connect diverse perspectives and increase the amount and quality of ideas. After our brainstorming we started to research a bit more about the word “scenius” and came across Brian Eno’s definition: “Scenius stands for the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius.” Scenius can erupt almost anywhere, and at different scales: in a corner of a company, in a neighborhood, or in an entire region. But there are three main factors the geography of scenius is nurtured by. First, mutual appreciation is necessary. Risky moves are applauded by the group, subtlety is appreciated, and friendly competition goads the shy. Scenius can be thought of as the best of peer pressure. Second, a rapid exchange of ideas, tools and techniques is required. As soon as something is invented, it is flaunted and then shared. Ideas flow quickly because they are flowing inside a common language and sensibility. A third factor is failure and success. When there are financial difficulties, or a breakthrough erupts, the failure but also the success is claimed by the entire scene. This empowers the scene to further success. Although many have tried, it is not really possible to command scenius into being. Every start up company, or university would like their offices to be an example of scenius. The number of cities in the world hoping to recreate the scenius of Silicon Valley is endless, but very few have achieved anything close. But even though the ingredients for scenius are hard to control, we at Cc are sure that the term by Brian Eno helps to increase our cultural appreciation for the power of the group in order to foster one of our most important skills: creativity.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture  Circle Culture
MAY 18 - 01

NEW INNOVATION BY BOLT THREADS

Fake leather made from mushrooms

The fashion industry produces about 800 billion pieces of clothing every year. A change in attitudes and awareness to consumption by consumers are desperately needed. But above all we require innovations in the material production if we strive for a sustainable and social future of fashion. This is where Bolt Threads started nine years ago. The biotech company is best known for its "Microsilk", a synthetic spider silk that’s made through fermentation with just water, sugar and engineered yeast. Microsilk is completely sustainable, and it looks and feels exactly like traditional silkworm silk, but it’s also significantly stronger. Recently, the California-based company has introduced its second material, "Mylo", a leather-like material made from mycelium (the root structure of mushrooms), which will go to market in the form of a luxury handbag this June. To fabricate it, Bolt first sourced the mycelium cells and set them up on a dish in the lab. The cells grow by extending fibers called hyphae, which source cellulose-rich nutrients to eat. “Those hyphae, if you control the growth conditions like temperature, humidity, and CO2, make the body of this really dense fibrous network,” Dan Widmaier, founder and CEO of Bolt Threads, says. What comes out is a fibrous network, that looks very similar to the fibrous network of leather. Once the mycelium grows large enough, “we cut it into slices, and it goes through a process not dissimilar to how animal hides are tanned to become leather, except it’s more environmentally friendly,” the CEO explains. What renders the process less environmentally damaging than leather production, is in part because mycelium doesn’t rot like animal hide does, and as such, does not need to be treated with the copious amounts of salt and chemicals to prevent it from disintegrating that goes into leather production. In that sense, Mylo is similar to other biofabricated leather alternatives currently making their way to market. Modern Meadow, a New Jersey-based startup, has developed "Zoa", a liquid leather-like substance grown from collagen, which can be shaped into any form and, like Mylo, tanned to resemble leather, while eliminating leather processing’s most harmful effects. We at Cc observe the field of synthetic biology now for a long time and are again and again surprised about the plenty new possibilities and innovations, the new technology brings with it. We are very happy to be part of this new and interesting movement by consulting our clients and attending on the leading synthetic biology conferences.
"  Circle Culture  Circle Culture  Circle Culture  Circle Culture
APR 18 - 01

VISUAL TRENDS

Getty Images predicts visual trends for 2018

We as a creative consultancy are obsessed with observing contemporary topics and (sub-)cultural trends in society. In regards to visual trends our source of inspiration is the annual Visual Trend Report by Getty Images. In the last 20 years the American stock photo agency has proved its trend affinity by predicting each year the most important visual trends that will shape advertising, design and communication for the upcoming year. By analyzing 1 billion searches, examining 400 million imagery downloads on GettyImages.com and studying advertising trends and pop cultural shifts, the creative team of Getty Images just came up with its latest report, in which they define the three leading trends, called 'Masculinity Undone', 'Second Renaissance' and 'Conceptual Realism' for 2018. While in recent years, the focus has been on the stereotyped representation of women in advertising and the media, the stock photo agency points out that the representation of men is also still extremely outdated. Under the motto 'Masculinity Undone' Getty Images predicts that we will see more diverse images of men in 2018, on which we can see them in a more emotionally, vulnerable and complex manner. “With millennials rejecting gender stereotypes, one-dimensional depictions are being challenged”, Getty Images says and gives hope to see long overdue changes in the representation of gender this year. In a time in which everyone can call himself a photographer, because of his mobile phone camera in his back pocket, Getty Images observes a tendency, which they call 'Second Renaissance'. This trend can be seen as a countermovement to professional photographers, who are searching for inspiration in the art history in order to distinguish their photos from common phone photo styles. According to Getty Images there is an increased orientation towards old paintings and images of past epochs, such as portrait photography. Finally, the 'Conceptual Realism' refers to the increase in surrealist subject matter in a realist style. “Realistic”, “authentic”, “believable”, are buzzwords dominating the commercial marketplace. Instead of continuing that way, Getty Images observes a development into a post social media culture, which goes against “authentic and real” imagery in an attempt to create something unexpected. We were happy to see that these three defined trends by Getty Images match our findings from our consumer insight studies and we are looking forward to consulting brands by finding an appropriate and contemporary communication strategy that reflects these trends.