OCT 16 - 02
The Business of Creativity
Will art undergo similar disruptions as music, print and film in the digital age? Will designers and virtual reality programmers be the architects of tomorrow? Or smartphone owners the new film producers? The new developments in the cultural market may still be in their infancy, but signs of the digital revolution can be seen at all levels of the international cultural economy. Now, this sector is about to get its own marketplace: THE ARTS+ is a one day conference and five day fair on the business of creativity which runs from October 19th to 23rd in Frankfurt/Main. The topics are new business potentials for creative and cultural industries fuelled by the latest digital technologies, including 3D printing, artificial intelligence and augmented and virtual reality. Among others, legendary artist David Hockney, bestselling-author Jeff Jarvis (What would Google Do?), MIT's Carlo Ratti and Annie Luo from the World Economic Forum, will discuss the scope for new businesses at the intersection of art and technology. We at Cc are proud to be THE ARTS+ partner with our contemporary gallery "Circle Culture Gallery" and the recently launched nomadic cultural project "The Conversation" among other eminent supporters like Monocle, Google, EIGEN + ART Lab and Taschen. We see a great potential in the conference and presume that we will get deeper insights in the newest movement in the creative industry.
SEP 16 - 02
The high art of positioning a brand in a new market
We have to admit: the latest news about a pop up store from Lidl in Hamburgs noblest shopping street Neuer Wall astonished us quite a lot. Surrounded by luxury brands such as Prada, Gucci, Hermès and Jil Sander, the discounter opens its doors to show its very first "premium collection" in a small boutique far away from its usually low priced supermarket. This example – accompanied by the cooperation of "good old" Esprit and the creative duo from Opening Ceremony – shows the hard attempt of brands to come out of their unpopular corner. Doing so they often follow a disruptive strategy to arouse PR. We will see if they pursue a longterm strategy to fully resonate with the new attended target segment or if it is only a short term PR gig - then they will get embarrassing critiques instead of an avant garde touch. This is different when brands follow a creative strategy in their whole company philosophy. French luxury label Hermès for example shows that a pop up store can be unique and attractive by inviting their customers in an orange Hermès laundromat. By giving them the chance to color their old silk scarves (which beyond doubt is iconic for Hermès), people interact with the product and the brand in an interesting way and Hermès is not leaving their core brand promise. Uniqlo demonstrate in the same way that cooperations with well known artists and meaningful designers can be much more authentic when a brand integrates them deeply in their corporate strategy. The Japanese brand can look back on several successful collaborations so that it doesn't surprise much that everyone is so excited about the new line called "Uniqlo U", which is designed by artistic director Christophe Lemaire. It is truly hard to bring some fresh air into a brand. Cc is quite aware about that and consults brands to find an authentic way to position their brand in a new direction.
OCT 16 - 01
CREATIVE OF THE MONTH: MICHEL GONDRY
Michel Gondry takes a simple but brilliant approach to tell a story
On his own and without anyone’s knowledge, the legendary filmmaker Michel Gondry shot a video as a surprise for The White Stripes’ new single, City Lights. The clip is a one-take piece that’s beautiful in its bareness and simplicity. A camera is placed in front of the steamy door of a shower while the person inside draws a constantly evolving interpretation of the song’s lyrics in the fogged glass. The condensation on the glass magically builds up just in time to create a new canvas for each new picture to appear, allowing each sketch to flow and blend into the other. Today, the society is flooded by information and pictures. Gondry relinquishes to show fast changing and breathtaking images with exaggerated effects and demonstrates instead how refreshing an one-take of an everyday life situation can be. Thereby he proves that a big budget is not required – you can easily attract attention and narrate a story with just a single smart idea. Michel Gondry has a long history of collaboration with the band, besides this new clip he already produced several short films for the band, such as "Denial Twist" and "Fell in Love With a Girl". The Circle Culture Consultancy is a huge fan and supporter of creativity. A simple but creative idea can cause so much more attention than a big budget campaign. Because it is – admittedly – not always easy for companies to find a suitable creative to collaborate with, Cc helps and connects their clients with creatives from its global creative network. In this way the consultancy made already several artist collaborations possible and the expectations were often exceeded. Watch the full video here: http://bit.ly/2dq91xR
SEP 16 - 01
Raw Desires: Brutalism and Violent Structures @ Circle Culture Gallery
We are delighted to present “Raw Desires: Brutalism and Violent Structures“, a group exhibition of photographs, opening on September 16th. With Frank Thiel, Michael Wesely, Andreas Gehrke, Jan Kempenaers, Benjamin Antony Monn, Christoph Morlinghaus, Thomas Kellner, Fette Sans, and Dirk-Michael Schulz. The exhibition is curated by Cc’s co-founder and gallery owner Johann Haehling von Lanzenauer. As the owners of Cc run the Circle Culture Gallery, Culture, a sense for aesthetics and intellectual visions are in the DNA of our consulting services. Join us for the opening reception next Friday, September 16th @ Potsdamer Str. 68, 10758 Berlin