Woodford Reserve

Message In A Bottle

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Insight – Objective

The requirement of a communication idea that links the offline and online experience.

Concept – Strategy

We re-interpreted the idea of the "message in a bottle“ mechanism and designed packaging and a website for the special edition of Woodford Reserve. People could send in a message for a customized label via the website. These personalized bottles were shipped directly from the distillery to the receiver in a handcrafted packaging.

Impact – Output

PR features in lifestyle magazines and lovely messages that made woodford reserve unforgettable.

Skills

Content Development

Digital

Event & PR Concept

Interactive

Packaging

Key Creatives

n/a

Year

2010

Markets

Germany, Global

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 Woodford Reserve