Red Bull

Insight-led Media Mix

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Insight – Objective

Support their international communication team in providing insights of future trends in communication on an ongoing base.

Research – Methodology

Observation of the global media landscape and recognition of shifts in consumption behaviors across the relevant media channels (i.e. online, print, mobile...). Therefore we conduct in-depth interviews with media experts to generate information that are ahead of the time.

Strategy – Recommendations

A blueprint for the international communication team how to convey and spread messages to the public.

Skills

In-depth Interview

Insight Generation

Trend & Innovation Consulting

Key Creatives

Media Experts
New Age Blogger
Chief Editors

Year

2011 - ongoing

Markets

International

Links

www.redbull.com

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