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Insight – Objective
Developement of an online campaign to communicate the new premium service of radio.de. With the radio.de Prime App (0,89€) the user can listen to more than 10 000 radio stations without advertisment.
Concept - Strategy
A clear and direct corporate coherent indication by integrating a strong "prime" logo colour to set a focus and attract attention.
Output - Impact
Quick establishment in the market. xxxx Downloads (10/2014).
2010 – 2011
Germany, Austria, France