radio.de

Hoerenswert Magazine

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Insight – Objective

Development of a communication format that receives attention from target group outside the web.

Concept - Strategy

We came up with the HOERENSWERT - a magazine in the tradition of a "fanzine": by fans for fans. The issues feature articles about listening and hearing in general and recommends radio stations and programs with playlinks to give the reader a new perspective on the radio. The fanzine is distributed to theaters, cafés, hotels, lifestyle shops, record shops etc., implemented by our key creative network.

Output - Impact

A significant growth of the page impressions during the distribution period of each issue.

Skills

Content Development

New Product Development

Print

Strategy Consulting

Trend & Innovation Consulting

Key Creatives

Leslie Feist
Akiko Watanabe
Michel Gaubert
Gilles Peterson
Chuck D
XOOOOX
Felix Knopp
Susanne Wolff
Stephan Kimmig
Graft

Year

2008 – ongoing

Markets

Germany

Links

www.radio.de

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Detachable Poster playing with the theme "radio" designed by XOOOOX
Detachable Poster playing with the theme "radio" designed by Akiko Watanabe