radio.de

Advertising

More Info Hide Info

Insight – Objective

Development of a print advertising campaign that is adaptable to various highlights of the year (e.g. Carneval, Easter, Soccer Worldcup...).

Concept - Strategy

We build the brand key visual, "the online radio player“ together with a 3D animation expert and positioned it as the central point of the ads – the player is the instrument that brings you into all the special and various online channels – the background and handwritten text is the level where we can display the special highlights (e.g. Carneval, Easter, Soccer Worldcup).

Output - Impact

radio.de become the number one online radio channel in Germany.

Skills

Communication Development

Design System

Digital

Print

Key Creatives

Maiko Gubler

Year

2008 – ongoing

Markets

Germany, Austria, France

Links

www.radio.de

Share