About

Cc - the Circle Culture Consultancy - describes the interplay of cultural and commercial developments and its implication for brand strategies (insight-led brand growth).

Cc is in its 15th year of business with offices in Berlin and Hamburg, a large global network of creative thinkers and a string of blue-chip client projects.

Cc`s approach to insight-led brand growth is based on its profound knowledge of cultural trends. Analyzing, working and staying in touch with contemporary culture.

Client Extract

Mission & Process

To identify deep-seated consumer beliefs and to create insight-led strategies to grow your brand.

RESEARCH

Insight creation and idea developement

We have developed a unique approach to insight creation and idea development. Cc makes use of the diverse thinking potential of a global network of creatives and consumers. Custom designed workshop and interview processes put the project teams in close contact with the target groups and the forward thinking creatives in order to inspire and develope the project team’s thinking.

STRATEGY

Concept Development & Brand Planning

Following the insight and idea generation process with selected creatives and consumers, a concept development stage readies the new thinking for mainstream market evaluation and is fine-tuned and made compatible with your brand.

EXECUTION

Brand Implementation & Design

Based on the prior work steps, Cc offers guidance in the process of execution according to the given brand proposition. Key to Cc`s skill base is the ability to design communication formats (Websites, Apps, Image Brochures...) that are based on the clear understanding of emergent lifestyles and trends.

Key creative network

Cc observes the cross-roads of cultural and commercial communication that are continuously converging. Important social trends can be observed in all parts of society. We follow each of these cultures in order to have a helicopter view and determine intercorrelations. This allows us to work at the forefront of cultural market trends.

Our Circle Of Trust

We create an invaluable circle of trust for our clients and business partners, having the following core values by which Cc always thinks and acts by.

Flawless work, with dedication to details. Always ambitious to perform better than expected without loosing key human relation values as politeness, attentiveness, accuracy and humanity. (Empathic and respectful human relationships).

Culture is the world outside of the corporation, the body of ideas, emotions and activities that sum up the life of consumers. It is the place to discover advantage, opportunity and innovation. We read culture, stay in touch with culture and work with culture.

QUIC

Unique ideas are driven by unique people. Cc is an international research and service platform for clients, consultants and creative leaders since 2001.

We get inspired by the challenges and desires of our clients and the consumers who are involved: we analyze, sympathize and create pro-active solutions. We call it: Empathic Client and Consumer Service (ECS).

Flawless work, with dedication to details. Always ambitious to perform better than expected without loosing key human relation values as politeness, attentiveness, accuracy and humanity. (Empathic and respectful human relationships).

Unique ideas are driven by unique people. Cc is an international research and service platform for clients, consultants and creative leaders since 2001.

We get inspired by the challenges and desires of our clients and the consumers who are involved: we analyze, sympathize and create pro-active solutions. We call it: Empathic Client and Consumer Service (ECS).

Culture is the world outside of the corporation, the body of ideas, emotions and activities that sum up the life of consumers. It is the place to discover advantage, opportunity and innovation. We read culture, stay in touch with culture and work with culture.

Flawless work, with dedication to details. Always ambitious to perform better than expected without loosing key human relation values as politeness, attentiveness, accuracy and humanity. (Empathic and respectful human relationships).
Unique ideas are driven by unique people. Cc is an international research and service platform for clients, consultants and creative leaders since 2001.
We get inspired by the challenges and desires of our clients and the consumers who are involved: we analyze, sympathize and create pro-active solutions. We call it: Empathic Client and Consumer Service (ECS).
Culture is the world outside of the corporation, the body of ideas, emotions and activities that sum up the life of consumers. It is the place to discover advantage, opportunity and innovation. We read culture, stay in touch with culture and work with culture.