Nokia

Brian Eno Sirocco Charity Auction for the Keiskamma
Aids Project and the World Land Trust

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Insight – Objective

Establish the Brian Eno by Nokia project as a uniquely creative and truely social engaged partnership.

Concept - Strategy

Less is more, specially in the premium segment. Using the signed phone as an auction object acclaims key awareness of the brand and the product. In order to be perceived as authentic and strong, we kept the Nokia branding subtle and understated. Nokia, the humble and self-confident initiator.

Output - Impact

All 10 Nokia Sirocco editions by Brian Eno were sold and generated 15.000 Euro for the Keiskamma Aids project and the World Land Trust.

Skills

Artist Collaboration

Content Development

Digital

Event & PR Concept

Print

Key Creatives

Brian Eno
Bonhams Auction House, London
The Keiskamma Trust, South Africa
The World Land Trust, South America

Year

2006 – 2007

Markets

Global

Links

www.brian-eno.net

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