Brian Eno Sirocco Charity Auction for the Keiskamma
Aids Project and the World Land Trust
Insight – Objective
Establish the Brian Eno by Nokia project as a uniquely creative and truely social engaged partnership.
Concept - Strategy
Less is more, specially in the premium segment. Using the signed phone as an auction object acclaims key awareness of the brand and the product. In order to be perceived as authentic and strong, we kept the Nokia branding subtle and understated. Nokia, the humble and self-confident initiator.
Output - Impact
All 10 Nokia Sirocco editions by Brian Eno were sold and generated 15.000 Euro for the Keiskamma Aids project and the World Land Trust.
Event & PR Concept
Bonhams Auction House, London
The Keiskamma Trust, South Africa
The World Land Trust, South America
2006 – 2007