Nike

X-Channel Consumer Insight Research

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INSIGHT – Objective

To identify deeper seated consumer beliefs and current experiences of the consumer on all relevant touchpoints (POS, webshop, social media...) – i.e. which added values do they appreciate and which one do they miss.

Research – Methodology

Editing of a questionnaire (screener) that takes 15 minutes to answer to guarantee a conduction of 50 interviews within two days at the POS of the sports retailer Sportcheck and the area nearby. We filmed 10 single interviews to produce a consumer insight film to underline the results of the study.

Strategy – Recommendations

A clear understanding of the advantages and disadvantages of the analysed touchpoints to react accordingly to the consumer insights and develope ideas to adjust and improve the services on the respected touchpoints.

Skills

In-depth Interview

Insight Generation

Recruitment

Year

2014

Markets

Germany

Links

www.nike.com

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