MTV

Print Campaigns

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Insight – Objective

Concept and design of print campaigns for the Sarah Kuttner Show and the fashion show MTV Designerama.

Concept - Strategy

Kuttner: As it was the prerequisition to feature Sarah Kuttner in the Ad, we collaborated with a dutch illustration artist to present Sarah in an original and authentic way. The generated tagline "stiff but sweet“ was illustrated with a heart.

Designerama: We defined the "plume" as the mnemonic device for the theme "Hip, Hippie Hipster“ and declined it throughout all the communication materials.

Output - Impact

MTV Designerama was the last successful online-/offline format.

Skills

Communication Development

Print

Key Creatives

Martine Johanna

Year

2006 – 2008

Markets

Germany, Austria, Switzerland

Links

www.mtv.com

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Designerama 2008

Designerama 2007

Sarah Kuttner Show