Print CampaignsMore Info Hide Info
Insight – Objective
Concept and design of print campaigns for the Sarah Kuttner Show and the fashion show MTV Designerama.
Concept - Strategy
Kuttner: As it was the prerequisition to feature Sarah Kuttner in the Ad, we collaborated with a dutch illustration artist to present Sarah in an original and authentic way. The generated tagline "stiff but sweet“ was illustrated with a heart.
Designerama: We defined the "plume" as the mnemonic device for the theme "Hip, Hippie Hipster“ and declined it throughout all the communication materials.
Output - Impact
MTV Designerama was the last successful online-/offline format.
2006 – 2008
Germany, Austria, Switzerland