Laurél

How to make an aftershow event red hot relevant?

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Insight – Objective

Concept and content development of an aftershow runway event during the Berlin Fashion Week in january 2013.

Concept - Strategy

An exclusive concert presenting the upcoming parisian band Singtank featuring the lead singer Josephine de la Baume. The concert was highly desirable as it was their first ever gig in Germany. Josephine de la Baume is an international acclaimed actress and musician with an adorable image for the German fashion editiors.

Impact

PR Features in almost all German fashion magazines, online and print.

Skills

Artist Collaboration

Content Development

Event & PR Concept

Exhibition & Event

Key Creatives

Josephine de la Baume
Singtank

Year

2012

Markets

Germany

Links

www.laurel.com
www.singtank.com

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