H&M

How to build a culturally relevant fashion showroom?

More Info Hide Info

INSIGHT – OBJECTIVE

To develop an insight-led showroom concept resonating with the Berlin community and having an international outreach.

Research – Methodology

We conducted consumer insight interviews with opinion formers to gain a deep and profound knowledge of relevant target groups to be attracted and convinced by the showroom.

Strategy – Recommendations

The input of the research triggered initial concept ideas for an ongoing showroom program and formed the basis for the following common ground workshop with the international H&M team to sign the program.
Following this work step we were in charge to recruit the interior designer for the showroom.

Skills

Content Development

Event & PR Concept

Exhibition & Event

In-depth Interview

Insight Generation

Recruitment

Trend & Ideation Workshop

Key Creatives

Chief Editor
Online Fashion Editor
Lifestyle Shop Entrepreneur
Interior Designer
Graphic Designer

Year

2012

Markets

Germany

Links

www.hm.com

Share


Credits:www.justjared.com

STIMULUS MOODS FOR THE WORKSHOP


Welcome present for the Workshop participants

STIMULUS FILM TO INSPIRE FOOD CONTENT

STIMULUs mOODS FOR INTERIOR DESIGN

THE BERLIN SHOWROOM