H&M
The Berlin showroom
More Info Hide InfoINSIGHT – OBJECTIVE
To develop an insight-led showroom concept resonating with the Berlin community and having an international outreach.
Research – Methodology
We conducted consumer insight interviews with opinion formers to gain a deep and profound knowledge of relevant target groups to be attracted and convinced by the showroom.
Strategy – Recommendations
The input of the research triggered initial concept ideas for an ongoing showroom program and formed the basis for the following common ground workshop with the international H&M team to sign the program.
Following this work step we were in charge to recruit the interior designer for the showroom.
Skills
Content Development
Event & PR Concept
Exhibition & Event
In-depth Interview
Insight Generation
Recruitment
Trend & Ideation Workshop
Key Creatives
Chief Editor
Online Fashion Editor
Lifestyle Shop Entrepreneur
Interior Designer
Graphic Designer
Credits:www.justjared.com
STIMULUS MOODS FOR THE WORKSHOP
Welcome present for the Workshop participants
STIMULUS FILM TO INSPIRE FOOD CONTENT
STIMULUs mOODS FOR INTERIOR DESIGN
THE BERLIN SHOWROOM