Grazia

The Blow Dry Bus, Slush Ice Mobile & Blow up bag to
spread Grazia`s fashion culture

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Insight – Objective

The willingness to be visibly present with the brand on the streets of Berlin during fashion week.

Concept - Strategy

Production of the Blow Dry Bus, a Slush Ice & Blow up Bag vehicle that stops at iconic city spots (fairs, restaurants, runway shows) to catch attention and spread the Grazia spirit.

Output - Impact

Building brand awareness among the potential target groups.

Skills

Content Development

Exhibition & Event

Outdoor

Key Creatives

Blow Dry Bar Berlin
Tassen Johnson
Tape Over

Year

2012 – ongoing

Markets

Germany

Links

www.grazia-magazin.de

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JANUARY

Mercedes Benz Fashion Week 2015

BLOW DRY BUS


guerilla performanceby Tassen Johnson

July

Mercedes Benz Fashion Week 2014

Slush Ice Mobile

July

Mercedes Benz Fashion Week 2013

Blow up bag


January

Mercedes Benz Fashion Week 2013

Blow up bag