The Blow Dry Bus, Slush Ice Mobile & Blow up bag to
spread Grazia`s fashion culture
Insight – Objective
The willingness to be visibly present with the brand on the streets of Berlin during fashion week.
Concept - Strategy
Production of the Blow Dry Bus, a Slush Ice & Blow up Bag vehicle that stops at iconic city spots (fairs, restaurants, runway shows) to catch attention and spread the Grazia spirit.
Output - Impact
Building brand awareness among the potential target groups.
Exhibition & Event
Blow Dry Bar Berlin
2012 – ongoing