Communication Platform ”Pure Water Initiative“More Info Hide Info
Insight – Objective
Conception of a communication platform that is sustainable and functions as the underlying theme for all communication streams.
Concept – Strategy
We developed the Pure Water Initiative. With projects like PURE SHIRT, PURE ART and PURE FLASK, the initiative supports the German Water Foundation and Viva con Agua in its efforts to make clean drinking water available in under-supplied regions. For more than three years, a custom designed wooden bar informed passers-by on the streets of Germany about the Pure Water Initiative and enabled them to take part in creative collaborations to support the partnering foundation.
Impact – Output
A significant growth of new partnerships with exclusive and high quality bars and restaurants.
Event & PR Concept
Exhibition & Event
Wood Wood, Berlin & Kopenhagen
Uslu Airlines & Rikki Kasso, Berlin & Tokyo
Frederique Daubal, Paris
Linda Zacks, New York
Miika Saksi & Janine Rewell, Helsinki
Viva con Agua, Hamburg
Jenni Tuominen & Sanna Panaanen, Helsinki
2006 – 2011