Finlandia

Communication Platform ”Pure Water Initiative“

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Insight – Objective

Conception of a communication platform that is sustainable and functions as the underlying theme for all communication streams.

Concept – Strategy

We developed the Pure Water Initiative. With projects like PURE SHIRT, PURE ART and PURE FLASK, the initiative supports the German Water Foundation and Viva con Agua in its efforts to make clean drinking water available in under-supplied regions. For more than three years, a custom designed wooden bar informed passers-by on the streets of Germany about the Pure Water Initiative and enabled them to take part in creative collaborations to support the partnering foundation.

Impact – Output

A significant growth of new partnerships with exclusive and high quality bars and restaurants.

Skills

Artist Collaboration

Communication Development

Content Development

Digital

Event & PR Concept

Exhibition & Event

Film

Interactive

Outdoor

Packaging

Print

Strategy Consulting

Key Creatives

Wood Wood, Berlin & Kopenhagen
Neidklub, Hamburg
Uslu Airlines & Rikki Kasso, Berlin & Tokyo
Frederique Daubal, Paris
Linda Zacks, New York
Miika Saksi & Janine Rewell, Helsinki
Viva con Agua, Hamburg
Bastos, Frankfurt
Deutsche Wasserstiftung
Anton Unai
Jenni Tuominen & Sanna Panaanen, Helsinki

Year

2006 – 2011

Markets

Germany

Links

www.finlandia.com

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Limited Art T-Shirt Series

Pure Shirts

Available at selected Fashion Stores in Germany


Limited Art Print Editions

Pure Art

Available at selected Concept Stores in Germany


MICROSITE

ONLINE PLATFORM

WITH INTEGRATED SALES SHOP

 Finlandia

Limited Flask Editions

Pure Flask

Available at selected Bars in Germany

Informing & Involving Consumer

The Pure Water Mobile

on the streets of Germany

Informing & Involving Consumer

Animated Online Banner

 Finlandia