Dear Cashmere

Easy Classiness

More Info Hide Info

Insight – Objective

The need to establish a consistent brand language for the cashmere label.

Concept - Strategy

We developed a concept where the material and associations to cashmere build the key elements to generate contemporary fashion campaigns that differ from the competition.

Output - Impact

A significant rise of the awareness of the brand towards the German trade media landscape (i.e. cover stories at Textilwirtschaft and J`N`C Magazine).

Skills

Communication Development

Digital

Film

Print

Key Creatives

Poetry Slam
Cashmere Goat
Sven Jacobsen

Year

2011 – ongoing

Markets

Germany, Austria, Switzerland

Share


Lookbook 

Spring 2015

 


LOOKBOOK

AUTUMN/WINTER 2014/15

LOOKBOOK

SPRING/SUMMER 2014

 Dear Cashmere

CAMPAIGN

AUTUMN/WINTER 2013/14

 Dear Cashmere

LOOKBOOK

AUTUMN/WINTER 2013/14

CAMPAIGN

SPRING/SUMMER 2013

 Dear Cashmere

CAMPAIGN

AUTUMN/WINTER 2012/13

CAMPAIGN

SPRING/SUMMER 2012