Converse

Generation of actionable industry & consumer insights

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Insight - Objective

Conduction of focus groups that will generate clear and concise insights on how to create buzz & desire around the Chuck II product launch ultimately leading to trial and sales.

Concept - Methodology

We went for one focus group with key influencers of the main target group and one focus group with retail experts (e.g. Store Owners & Staff, Merchandising Managers, Sneaker Experts). The pre-research contained a deep investigation of industry best practices, an analysis of purchase behaviour and a POS-Deep-Dive to explore brand & product experience at retail level.

Strategy - Recommendations

10 actionable insights that the client was able to instantly implement for the Chuck II launch marketing briefing to the dedicated agency.

Skills

Communication Development

Content Development

Expert Knowledge

Focus Group

Insight Generation

Recruitment

Research Process Innovation

Strategy Consulting

Trend & Ideation Workshop

Key Creatives

Owner Sneaker Store
CEO Digital Agency
POS Merchandising Expert
Sneaker Blogger
Retail Experts & Consultants

Year

2015

Markets

Germany, Austria, Switzerland

Links

https://www.converse.com/de/de/landing-chuckII

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