Chanel

Opinion Leader Invitation

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Insight – Objective

Recruitment and invitation of selected creatives for the exclusive opening of the "The Little Black Jacket"- exhibition that toured through Paris, London, New York and Tokyo.

Concept - Strategy

Screening of our key creative network in cooperation with Chanel and create a guestlist for the opening as well as editing a contact list for an e-mail newsletter mailing announcing the exhibition in Berlin.

Output - Impact

Berlin`s most promising event in 2012.

Skills

Recruitment

Key Creatives

Too long to drop

Year

2012

Markets

Germany, Global

Links

www.chanel.com

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