CB Club

Art-Club-Science

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INSIGHT – OBJECTIVE

Since Cc consults Leaps by Bayer we also supported them with developing the name, brand & CI of their new start-ups Casebia (Focus Technology: DNA Editing) and BlueRock (Focus Technology: iPS Stem Cell Therapy) from the very beginning. These companies – two of the largest-ever series A financed biotech start-ups – asked us to create their joint launch event at the new location next to MIT in Cambridge.

Concept - Strategy

To realize an outstanding event that distinguishes itself from common launch parties we engaged a local person from our key creative network to build relationships in the art, music and bar scene two months in advance of the event in order to bring together the most interesting party crowd.
Meanwhile we created a concept consisting of the three pillars "Art" (see), "Club" (feel) and "Science" (think). All communication events for the CB Club then needed to be conceptually defined along these three elements.

Output - Impact

From the first idea to the last execution Cc managed an outstanding event that will be remembered. Beside many special attractions and happenings, the audience was excited by the unique mixture of guests (artists, scientist, businesspeople, partygoer etc.), the interactive/immersive installation by Pfadfinderei and the breathtaking DJ set of Paul Kalkbrenner.

Skills

Design System

Exhibition & Event

Key Creatives

Paul Kalkbrenner
Esther Perbandt
Pfadfinderei

Year

2017

Markets

USA

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Interactive roomsby Pfadfinderei
A normal office redesigned into a club
The hostess outfitscreated by Esther Perbandt
The line upselected by Cc
LOGO and CI development of the eventconveying all 3 partners (Bayer, Casebia, BlueRock)
Concept & Designof an event leaflet communicating the cutting-edge technology of the companies