Berlinische Galerie

Neue Heimat Exhibition

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Insight – Objective

Design of a communication campaign that attracts as many potential visitors as possible.

Concept - Strategy

We selected a striking and powerful artwork of the show and brought into a very classical "Bauhaus-Style" raster. We developed a comprehensive media plan to be on the radar of the potential visitors (i.e. stopper at Tagesspiegel and Berliner Morgenpost, floorstickers at prominent underground stations, ads in Monopol Magazine and Kunst Magazine, flyer distribution at cultural hot spots).

Output - Impact

The exhibition was a great success. The expected amount of exhibiton visitors was suprassed and the generated press was overwhelming.

Skills

Communication Development

Event & PR Concept

Print

Key Creatives

A big tribute to all the great artists we had the chance to work with - the numerous discussions and insights are in our minds and souls.

Year

2006

Markets

Germany

Links

www.berlinischegalerie.de/en/

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