Beiersdorf

Global Insight Process

More Info Hide Info

INSIGHT – OBJECTIVE

Insight generation for all BDF product groups with international management teams utilising global research data (Nivea for Men, Nivea Body, Nivea Hair, Nivea Make Up, Nivea Sun, Eucerin and Hansaplast).

Research – Methodology

Management and moderation of the BDF Insight Generation Process.

Strategy – Recommendations

Insight formulation and priorisation.

Skills

Brand Development

Communication Development

Insight Generation

Strategy Consulting

Trend & Ideation Workshop

Trend & Innovation Consulting

Key Creatives

n/a

Year

2007 - 2012

Markets

Global

Links

www.beiersdorf.com

Share