Bayer

Ultimate Lifescience Breakthroughs

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Insight - Objective

Development of a cutting edge brand expression within the bio lifescience industry covering core brand tonality, recruitment and all facettes of external communication.

Concept - Methodology

Using the intellectual leverage of our key creative network we have developed a differentiated positioning within the bio lifescience market and developed an executional expression across naming, CI, architecture, film and other communication formats.

Output - Impact

All work in progress.

Skills

Key Creatives

Dr. Malcom Evans
Jeremy Abbett
Greg Rowland
Dr. Robert Langer
David Edwards
Anna Bernagozzi
Label Famille
Paul Gerwien
Graft
JMayerH
Ralf Fischer
Johannes Klose

Year

2015 - ongoing

Markets

Global

Links

http://www.bayer.com/en/bayer-lifescience-center.aspx

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Naming & CI Development Expert interviews with

Semoticians & Design Professor

Ensad Best-in-Class Students with Prof. Anna Bernagozzi
Semiotician Dr. Malcom Evans

BRANd WORKSHOP with

Creative Experts

Circle Culture Gallery

In-depth interviews with

lifescience experts

David EdwardsAuthor of "Creativity in the post Google generation"
Prof. Robert Langer
Artist Kevin Taylor