Bayer Healthcare

The Myth Of PMS

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Insight – Objective

The demand to shift the PR of their contraceptive pill "YAZ" from a corporate to a more lifestyle orientated approach.

Research - Methodology

We developed a variation of touching and "life-driven" PR concepts that we further improved and customized in three creative workshops with journalists in Warsaw, London and Berlin.

Output - Impact

We produced and designed a CD compilation, image booklets and conducted consumer interviews in a documentary style to trigger emotions around the theme PMS and stating personal experiences about the "myth" of PMS. The overall content was als presented via a microsite.

Skills

Communication Development

Content Development

Digital

Event & PR Concept

Film

Focus Group

Insight Generation

Print

Target Group Analysis

Key Creatives

Jessica Boukris
Claudia Almendros
Milene Larsson
Peggy Laubinger
Journalists of Glamour & Elle, Warschau
Tagesspiegel, Berlin
Grazia and the Guardian, London
Gala, Hamburg

Year

2008 – 2010

Markets

Global

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story Telling

PMS IS NOT A MYTH BOOKLET

Personal stories on PMS

 Bayer Healthcare

CURATED MUSIC

HAPPY SONG CD

24 songs to make you feel better

 

MICROSITE

To COMmunicate the content

 Bayer Healthcare

Insight generation

Consumer INterviews

to trigger emotions